LaMonica McIver for U.S. Congress
A Logo and Branding Suite Design for Representative LaMonica McIver’s Campaign for Re-election
I was tasked with creating the brand identity for Representative LaMonica McIver’s campaign in a way that promotes interconnectedness, advancement of every community, and a brighter future. I created a logo suite and a comprehensive set of brand guidelines including color and typography for use by Representative McIver’s marketing team.
The logo suite is inspired by the star symbol and New Jersey’s 10th district. The design is centered around the ten-pronged star, which functions in the primary and secondary logo as the “O” in LaMonica, as well as a flexible logomark which can be utilized on its own.
