hāl taxi company & Moving logo

“Hāl” - Old English root word for “Hail,” also a greeting meaning “be (thou) well.” Drawing upon “hāl’s” double association with hail (like hailing a cab) and wellness, this safety-based taxi service reimagines ride sharing while still holding true to the vehicle system’s classic elements.

The logo was created in Adobe Illustrator and animated in Adobe AfterEffects.